About Sheeba
Marketing & Sales specialist
I'm a creative marketing specialist who somehow also picked up decent sales skills along the way. At heart, I'm a creative first, part strategist, part analyst, and a full-time ads scroller. Yep, you heard it. I voluntarily search for ads and study them while paying for YouTube Premium to dodge the very same things.
Over the years, I've worked across multiple environments, from the startup ecosystem and freelancing to corporate settings. I've handled marketing campaigns, product launches, expo moments like Singapore Fintech Festival, social media marketing, PR, and branding for both B2B and B2C audiences. As a global marketer, I've delivered projects across the Americas, Asia Pacific, the Middle East, and especially the European markets.
When I'm not knee deep in Ideas or data, I'm usually reading, pretending to be athletic on a badminton court, or playing some rookie guitar riffs (the neighbours have been very patient).
Education
MBA
Spent some time here thinking about brands, people, and why we buy what we buy. A lot of it makes sense in practice, and the rest unfolds with experience.
PG Diploma in Marketing
Something I did along the way.
Bachelor's.
Triple majored in Economics, Sociology, & History. Money, society, and stories from the past, all in one degree. Yaay? I guess so because I enjoyed it more than I expected.
What is The Vincent Theory
The Vincent Theory is a marketing studio that works at the intersection of strategy, storytelling, and execution, helping brands communicate clearly, show up intentionally, and grow in ways that feel natural rather than forced. What happens here?
PR
Branding
Advertising
Media Production
Social Media Marketing
What i'm currently dabbling with
After work duties and badminton games, I'm actively making an existing interest in fragrances worse by an unnecessary deep dive into notes, accords, compositions, and whatnots.
How will you reach out to me?
You can just DM me. If you are a fellow founder, creative, someone interested in marketing, or want to work with me, I'd love to have a conversation. Just let me know what it is than a "Hi", so I have an idea what the intention of the conversation is. :)