ESSAYS

A tester, A filler, A... what do you wanna call it? (That You’re Going to Read Anyway) Hi.Welcome to my little corner of the internet a place that exists because LinkedIn felt too serious and Notes app is blehh. This website is not here to sell you a dream, a course, or a 7-step framework that will change your life by Tuesday. It’s here because I like thinking about things. Especially brands, people, culture, and the weird reasons we buy what we buy. And because at some point